By Vipin Kandwal

Problems in Third world:
In a bipolar world with influence of USSR and USA a lot of states across world wide were pushed towards the umbrella of either of the pole, nevertheless many nations like India chose neither and created the parallel world called third world. The circumstances all over have altered since then. Bipolarity got diffused and American hegemony is now clouting the globe to establish and reinforce its supremacy. India, a nation a string advocate and member of third world had gained prominence and acceptance across the nations irrespective of which world they belong to. The liberalization has affected economies worldwide in different ways. Especially India on various parameters has grown manifold post 1991. However, it has brought various new challenges with itself besides already haunting ones. Looking closely we see the consumerism has been injected within everybody. Globalization has allowed the producers in developed markets to harness the potential of immense population in third world nation by manufacturing and selling the low cost products to these countries, which poses direct threat to the producers and business community in these nations.
For e.g. in case of India we see retail has come up with boom, FDI is flowing in everywhere. Almost every consumer segment has foreign player as a leader. Pepsi Co, Coke, Mc Donald have become aspirational brands not that they do social evil but because the impact of the business opportunities being lost to these giant players by the local business community is essentially a matter of concern. It inspires the big corporate houses to eye the business integration which promotes consumerism at the cost of disintermediation of various small players for whom the role in the chain is livelihood. Provision stores Vs Big Bazaar or Reliance Fresh Vs Green grocery vendors are the contemporary examples of the same. The increased wealth in few pockets is being generalized to project the healthy picture of the economy is quite beguiling and skewed towards the motive globalization. The worst seem to be situation for the poor nations where developed and developing nations together push their produce to fuel the engine of their political/economic power status. In globalized world everything happens abruptly to woo the target nations for e.g. In 1990s India which was ugly suddenly produces two Miss Universe and four Miss World and other Miss XYZ have quite a long list. The problem is the folks who recognize themselves and their nation as a retrograde are mesmerized by these trifling recognition for someone on behalf of nation and fails to or may refuses to understand the meticulously thought plan behind the same. Thanks to liberalization that we want to consume anything and everything.
Would somebody tell Reliance that they need to compete with corporate of their or higher or comparable stature and not Doodhwala and Sabjiwala; poor guy is left to starve or do work of lower dignity for the labor involved in the profession is mostly unskilled.